Pure Fish Magic
FEATURED ITEMS
Products arrive whole and in working order, guaranteed!
Pure Fish Magic believes delivering quality dry goods.
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Meet the Owners
Bryan has been passionately involved in the fish industry for over 25 years, starting with his first tank at age 16 from a local shop and later managing several fish stores in North Alabama. In 1997, he met his wonderful wife, Michelle, while working at a small mom-and-pop shop; they’ve now been happily married for 25 years. Together...
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Meet Michelle, the heart and soul behind Pure Fish Magic! For the past 25 years, Michelle has been joyfully along for the ride on Bryan's lifelong fish adventure—admiring the beauty of the underwater world and loving the serene joy of watching fish glide through their tanks. With her strong retail background and natural talent for...
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PURE FISH MAGIC
At Pure Fish Magic, we believe every fish is magical — and owning one (or many!) should be a truly enchanting experience.
Because we believe in an enchanting experience, we carefully curate a selection of high-quality fish and aquarium supplies designed to help you and your finned friends enjoy the healthiest, happiest life possible. Explore our variety of freshwater fish (currently only available in store), vibrant accessories, and thoughtfully chosen equipment to create the perfect aquatic ecosystem.
From plastic plants to lush live greenery, we offer everything you need — and plenty in between — to build your underwater world.
Also, we haven’t forgotten about your other scaly or furry companions! While our selection is smaller, we also carry supplies for dogs, cats, reptiles, and even hermit crabs.
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Open hours
Monday-Saturday 10:00am-7:00pm
Sunday-12:00 noon-6:00pm
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